Instagram

1. Instagram is primarily a mobile app yet still manages to be in the top 10 for website visits! Among mobile apps it is in the top four – outranked only by Facebook, WhatsApp, and Facebook Messenger.
2. Over 1 billion people use Instagram every month, which makes it the second-ranked traditional social network in terms of active users, behind Facebook.
3. Instagram’s big launch day was October 6, 2010. By December of that year a million people had created accounts.
4. Technically, the first Instagram photo was posted on July 16 of 2010 by Instagram’s co-founder, Kevin Systrom. It was a picture of a dog.
5. It was originally called Codename until shortly before its launch when it was changed to Instagram.
6. The name is a mash-up of “instant camera” and “telegram”.
7. Reportedly, 13 percent, or almost 270 million Instagram accounts are fake.
8. There are 37.9 million pizza posts, 35 million hamburger posts, and 23.6 sushi posts – and that’s just the top three most Instagrammed foods!
9. 44% of pet accounts are for dogs. The most followed pup is a Pomeranian from the US named Jiffpom.
10. It’s estimated that posts that include at least one hashtag gain 12.6% more engagement.
11. Instagram was bought by Facebook in 2012 for $1 billion dollars. At the time of its purchase, there were only 30 million users on the platform.
12. Footballer Cristiano Ronaldo has the most popular Instagram account as of January 2021. His nearly 258.7 million followers make him the most-followed person in the world.
13. There are at least 1 million advertisers on Instagram.
14. Average IG business account posts daily and Brands on Instagram regularly see engagement from around 4% of their total followers.
15. 88% of Instagram users are outside the USA. The top five countries are:

•   USA: 140 million users
•   India: 120 million users
•  Brazil: 95 million users
•  Indonesia: 78 million users
•  Russia: 54 million users
• The most used emoji on Instagram is the heart emoji.

16. The top three most used filters are Gingham, Clarendon, and Juno. More than half of the top brands on Instagram use the same filter for every post.
17. Instagram is the 9th most popular Google query.
18. When it comes to most followed brands,

•  Nike has 90 million followers.
•  Victoria’s Secret has 68 million followers.
•  Huda Beauty has 38 million followers.
• Chanel has 36 million followers.
• Gucci has 35.6 million followers.

20. More than 50 billion photos have been uploaded to Instagram so far. 995 photos are uploaded on Instagram every second.
21. Posts with a location get 79% more engagement.
22. The Like button is hit an average of 4.2 billion times per day.
23. 63% of Instagram users check the app at least once per day, and 42% open the app multiple times within the same day.
24. 500 million ppl use Stories every month
25. There are over 290 million selfies on Instagram. They are one of the top uploaded pictures of Instagram.
26. The most used hashtags are:

•                 #love
•                 #instagood
•                 #me
•                 #tbt
•                 #cute

27. As of January 2021, 33 percent of global Instagram audiences were aged between 25 and 34 years. In total, over two thirds of total Instagram audiences were aged 34 years and younger.
28. Up until January 2019, Kylie Jenner’s first photo of her daughter Stormi was the most liked post on Instagram and still ranks third among the top posts with 18.5 million likes. However, the first spot on the ranking is claimed by the Instagram egg – a picture of an egg posted by the account @world_record_egg. As of June 2020, the photo generated 54.5 million likes.
29. 51% female/49% male
30. How-to tutorials are the most popular form of Instagram video content.
31. Over 1 million Instagram posts each day mention the word “meme”.
32. Video sharing was added in 2013 and then Instagram Stories in 2016.
33. 11% of people use Instagram as a news source.
34. Instagram saw 17.0% user growth in Western Europe in 2020.
35. 81% of Instagram’s users use it to research products and services.

---